California Superbike School T/A Global
Motorcycle Events Limited (“GME”)
Privacy notice for the processing of
In accordance with the provisions of the General Data Protection Regulation no. 679/2016
The company Global Motorcycle Events Limited (“GME”) as data controller informs you of
the following regarding the processing of your personal data pursuant to article13 of EU
Regulation 2016/679 on the protection of personal data (“Regulation”).
- Data Processing Purposes
GME processes the personal data that you provide upon registration on our website https://www.superbikeschool.co.uk (“Site”) and on the specific sections of the same during events, fairs and shows organised or attended by GME and the personal data collected during your interaction with GME, including details of your purchases.
With reference to the activities of sale and interaction with GME, these also include the activities carried out in points of sale and on-line, such as the managing of your interaction with our websites and internet and mobile applications (registration to websites/Apps and on-line initiatives such as newsletter, mailing list, events, prize contexts, promotions) and
a) Purposes necessary to Customer relationship management
GME processes your personal data to manage your registration and interaction with the
Site, and to provide you with the products and services that you require. Specifically, GME
processes your personal data for the following purposes: to allow registration and
authenticated access to the Site; to reply to your requests for information and/or material;
to provide you with the requested products, services and assistance, together with relevant
after-sale services, including the data processing necessary to manage your electronic
signature on contractual documentation (through graphometric signature on tablet); to duly
comply with contractual obligations or to carry out pre-contractual activities on your
request (for instance, by contacting you after you requested information) also through
transmission of data by GME to our main sponsors network (i.e. dealers) or to third parties
which GME has a contract with.
In addition, GME processes your personal data to comply with laws and regulations
relevant to the above specified activities and to exercise legal claims.
The provision of data for the purposes indicated above is necessary and the possible
failure to provide such data will prevent GME from performing the above mentioned
activities, for example from replying to your requests for information, material, from
providing the products and services that you have requested.
b) Additional purposes
With your consent, which is optional, GME uses your personal data for marketing
purposes, notably to send you promotional newsletters, commercial or advertising
communications, for direct sales, product surveys aimed at detecting Customers’ and
Prospects’ satisfaction degree.
Marketing activities are carried out through e-mail (newsletter), telephone, sms, MMS,
chat, banners on the Site,
Instant messaging, social network and traditional mail, including sending you invitations for
events attended or organised by GME or by our business partners. These communications
also include offers on products, services and initiatives of GME’s commercial partners.
With your consent, which is optional, GME uses your personal data for profiling activities
by collecting information on your preferences, habits, lifestyle, information on your
interaction with GME, as well as the details of your purchases to create group and
individual profiles (“profiling”) and, if you have given consent for marketing activities, also
sending you personalised promotional communications and offers. For these profiling
activities we collect also the following information: information we obtain from comparison
between information we have with data generally available to the public, for example social
network profiles that you decided to make publicly available; information collected through
available on the home page of the Site (https://www.superbikeschool.co.uk);
information collected through data detection systems on your motorcycle – as applicable
and only in compliance with the Regulation. Tailored marketing activities are carried out by
e-mail (newsletters), telephone, SMS and MMS messages, chats, banners on website,
instant messaging, social networks and conventional mail, including invitations to events.
The provision of data for the marketing and profiling purposes indicated above is optional
and the possible failure to provide such data will not have any consequences on the
possibility for you to purchase GME products and to receive the information, material, and
services that you require, including post sale services.
We may also send you surveys for non-commercial purposes, being absolutely not
mandatory, if you would like to help us evaluate and improve the quality of our customer
service. We collect data from your survey responses (both service and product surveys)
which on their own or if used together with other information we hold about you, may allow
us to identify you.
With the account of some social networks, such as Facebook or Twitter, it will indeed be
possible to login to our Site (the so-called “social login”). Personal data used for the
functioning or registering on the Site are collected directly from you, save when you
expressly asks for registration to the relevant login through social network at the first
access or following the same if you are already registered. If you use these features, GME
will store through the reference social network only the information coming from your
profile of which you expressly authorised the sharing from the social network to GME.
Matching the social network profile will appear on your relevant social network accounts,
any information about you to social networks.
- Method of processing and legal grounds for processing
GME will process your personal data with and without the aid of electronic means, based
on logics and procedures consistent with the purposes specified below and in compliance
with the Regulation, including the aspects of confidentiality and security.
The data may be provided by you when registering at our points of sale on paper forms
and/or on electronic means, acquired during visits to our schools, and / or provided during
events, fairs and shows in which GME participates or organised by GME or commercial
partners, or provided during your interaction with GME’s websites, internet and mobile
In compliance with the Regulations, your personal data is used to update and rectify the
information collected previously.
Your personal data is processed based on your consent, a legitimate interest of GME for
the performance of commercial activities, obligations arising from a contract entered into
between you and GME, or legal obligations.
You have however the right to withdraw the consent given at any time, thus withdrawal
however not affecting the legitimacy of any previous processing.
- Recipients of your personal data
Personal data are accessed by our duly authorised personnel on a need-to-know basis
and disclosed to third parties in the following cases: (i) when disclosure is required by
applicable laws and regulations with respect to legitimate third party recipients of
communications such as authorities and public bodies for their respective institutional
purposes; (ii) in case of disclosure to third parties in the event of extraordinary transactions
(e.g. mergers, acquisitions, sale of business, etc.).
Your personal data are also shared with our service providers, e.g. services of a technical
and organisational nature for the purposes specified above, like independent contractors,
even with associates, delivery, marketing and payment management companies. We
provide these entities with only the data necessary to perform the agreed services and
they act as Data Processors, based on the instructions received from Ducati.
Finally, in order to provide you with the GME products and services you have requested
(e.g. to ensure that you may obtain the same benefits worldwide), other companies in the
California Superbike School Group, importers, dealers and our commercial partners may
access your personal data under applicable privacy law.
- Storage of personal data
Your personal data are kept by GME for the time being strictly necessary to pursue the
purposes for which they are collected. Legal regulations impose obligations to keep
documents for accounting and administrative purposes that according to the ordinary
period of limitation of the contractual actions we will cancel after 10 years, starting from the
moment of contract termination.
The personal data processed for the “further purposes” listed above, will be kept for a
maximum of 5 years for non-Customers and 10 years for Customers and former
Customers. Such a term is considered appropriate given the frequency of purchase of our
products, which are deemed to be luxury goods.
Once the retention period has expired, personal data will be automatically deleted or made
Upon request to the Data Controller and Data Protection Officer, the Data Subject may
receive detailed information on the storage times of personal data processed by GME
pursuant to the Regulation.
- Data Controller and Data Protection Officer
The Controller of personal data processing is: Global Motorcycle Events Limited
Dunton Coppice Kingsbury Road, Curdworth, Sutton Coldfield, Warwickshire,
England, B76 0DE
The Data Protection Officer can be contacted at the following email address:
- Your rights
You can contact GME as the Data Controller or Data Protection Manager at the above
addresses to get an updated list of our data processors (i.e. our service providers), of the
parties to whom the data are disclosed and to exercise the following rights as per art. 15 et
seq. of the Regulation; to get access to your data to verify their existence and other
information related to them, to obtain their rectification or cancellation, to request data
portability, to obtain limitation of processing and to lodge a claim to the Supervisory
Authority (the Authority for the Protection of Personal Data).
In addition, you may, at any time, object to the processing of your personal data processed
for direct marketing purposes and, if required by a particular situation, you may object to
the processing of your personal data on the basis of GME’s legitimate interest unless
GME has prevailing legitimate reasons for proceeding with processing (e.g. the exercise or
defence of a right in court).