California Superbike School T/A Global
Motorcycle Events Limited (“GME”)
Privacy notice for the processing of
personal data
In accordance with the provisions of the General Data Protection Regulation no. 679/2016
The company Global Motorcycle Events Limited (“GME”) as data controller informs you of
the following regarding the processing of your personal data pursuant to article13 of EU
Regulation 2016/679 on the protection of personal data (“Regulation”).

  1. Data Processing Purposes
    GME processes the personal data that you provide upon registration on our website (“Site”) and on the specific sections of the same during events, fairs and shows organised or attended by GME and the personal data collected during your interaction with GME, including details of your purchases.
    With reference to the activities of sale and interaction with GME, these also include the activities carried out in points of sale and on-line, such as the managing of your interaction with our websites and internet and mobile applications (registration to websites/Apps and on-line initiatives such as newsletter, mailing list, events, prize contexts, promotions) and
    providing to you information/material, upon your request. The Privacy Policy of the Site is published at the following web page: We process your personal data for the following purposes.
    a) Purposes necessary to Customer relationship management
    GME processes your personal data to manage your registration and interaction with the
    Site, and to provide you with the products and services that you require. Specifically, GME
    processes your personal data for the following purposes: to allow registration and
    authenticated access to the Site; to reply to your requests for information and/or material;
    to provide you with the requested products, services and assistance, together with relevant
    after-sale services, including the data processing necessary to manage your electronic
    signature on contractual documentation (through graphometric signature on tablet); to duly
    comply with contractual obligations or to carry out pre-contractual activities on your
    request (for instance, by contacting you after you requested information) also through
    transmission of data by GME to our main sponsors network (i.e. dealers) or to third parties
    which GME has a contract with.
    In addition, GME processes your personal data to comply with laws and regulations
    relevant to the above specified activities and to exercise legal claims.
    The provision of data for the purposes indicated above is necessary and the possible
    failure to provide such data will prevent GME from performing the above mentioned
    activities, for example from replying to your requests for information, material, from
    providing the products and services that you have requested.
    b) Additional purposes
    With your consent, which is optional, GME uses your personal data for marketing
    purposes, notably to send you promotional newsletters, commercial or advertising
    communications, for direct sales, product surveys aimed at detecting Customers’ and
    Prospects’ satisfaction degree.
    Marketing activities are carried out through e-mail (newsletter), telephone, sms, MMS,
    chat, banners on the Site,
    Instant messaging, social network and traditional mail, including sending you invitations for
    events attended or organised by GME or by our business partners. These communications
    also include offers on products, services and initiatives of GME’s commercial partners.
    With your consent, which is optional, GME uses your personal data for profiling activities
    by collecting information on your preferences, habits, lifestyle, information on your
    interaction with GME, as well as the details of your purchases to create group and
    individual profiles (“profiling”) and, if you have given consent for marketing activities, also
    sending you personalised promotional communications and offers. For these profiling
    activities we collect also the following information: information we obtain from comparison
    between information we have with data generally available to the public, for example social
    network profiles that you decided to make publicly available; information collected through
    cookies and other tracking technologies on the Site (please refer to our Cookie Policy,
    available on the home page of the Site (;
    information collected through data detection systems on your motorcycle – as applicable
    and only in compliance with the Regulation. Tailored marketing activities are carried out by
    e-mail (newsletters), telephone, SMS and MMS messages, chats, banners on website,
    instant messaging, social networks and conventional mail, including invitations to events.
    The provision of data for the marketing and profiling purposes indicated above is optional
    and the possible failure to provide such data will not have any consequences on the
    possibility for you to purchase GME products and to receive the information, material, and
    services that you require, including post sale services.
    We may also send you surveys for non-commercial purposes, being absolutely not
    mandatory, if you would like to help us evaluate and improve the quality of our customer
    service. We collect data from your survey responses (both service and product surveys)
    which on their own or if used together with other information we hold about you, may allow
    us to identify you.
    With the account of some social networks, such as Facebook or Twitter, it will indeed be
    possible to login to our Site (the so-called “social login”). Personal data used for the
    functioning or registering on the Site are collected directly from you, save when you
    expressly asks for registration to the relevant login through social network at the first
    access or following the same if you are already registered. If you use these features, GME
    will store through the reference social network only the information coming from your
    profile of which you expressly authorised the sharing from the social network to GME.
    Matching the social network profile will appear on your relevant social network accounts,
    whose specific privacy policy should be referred to for further details. Ducati does not send
    any information about you to social networks.
  2. Method of processing and legal grounds for processing
    GME will process your personal data with and without the aid of electronic means, based
    on logics and procedures consistent with the purposes specified below and in compliance
    with the Regulation, including the aspects of confidentiality and security.
    The data may be provided by you when registering at our points of sale on paper forms
    and/or on electronic means, acquired during visits to our schools, and / or provided during
    events, fairs and shows in which GME participates or organised by GME or commercial
    partners, or provided during your interaction with GME’s websites, internet and mobile
    In compliance with the Regulations, your personal data is used to update and rectify the
    information collected previously.
    Your personal data is processed based on your consent, a legitimate interest of GME for
    the performance of commercial activities, obligations arising from a contract entered into
    between you and GME, or legal obligations.
    You have however the right to withdraw the consent given at any time, thus withdrawal
    however not affecting the legitimacy of any previous processing.
  3. Recipients of your personal data
    Personal data are accessed by our duly authorised personnel on a need-to-know basis
    and disclosed to third parties in the following cases: (i) when disclosure is required by
    applicable laws and regulations with respect to legitimate third party recipients of
    communications such as authorities and public bodies for their respective institutional
    purposes; (ii) in case of disclosure to third parties in the event of extraordinary transactions
    (e.g. mergers, acquisitions, sale of business, etc.).
    Your personal data are also shared with our service providers, e.g. services of a technical
    and organisational nature for the purposes specified above, like independent contractors,
    even with associates, delivery, marketing and payment management companies. We
    provide these entities with only the data necessary to perform the agreed services and
    they act as Data Processors, based on the instructions received from Ducati.
    Finally, in order to provide you with the GME products and services you have requested
    (e.g. to ensure that you may obtain the same benefits worldwide), other companies in the
    California Superbike School Group, importers, dealers and our commercial partners may
    access your personal data under applicable privacy law.
  4. Storage of personal data
    Your personal data are kept by GME for the time being strictly necessary to pursue the
    purposes for which they are collected. Legal regulations impose obligations to keep
    documents for accounting and administrative purposes that according to the ordinary
    period of limitation of the contractual actions we will cancel after 10 years, starting from the
    moment of contract termination.
    The personal data processed for the “further purposes” listed above, will be kept for a
    maximum of 5 years for non-Customers and 10 years for Customers and former
    Customers. Such a term is considered appropriate given the frequency of purchase of our
    products, which are deemed to be luxury goods.
    Once the retention period has expired, personal data will be automatically deleted or made
    Upon request to the Data Controller and Data Protection Officer, the Data Subject may
    receive detailed information on the storage times of personal data processed by GME
    pursuant to the Regulation.
  5. Data Controller and Data Protection Officer
    The Controller of personal data processing is: Global Motorcycle Events Limited
    Dunton Coppice Kingsbury Road, Curdworth, Sutton Coldfield, Warwickshire,
    England, B76 0DE
    The Data Protection Officer can be contacted at the following email address:
  6. Your rights
    You can contact GME as the Data Controller or Data Protection Manager at the above
    addresses to get an updated list of our data processors (i.e. our service providers), of the
    parties to whom the data are disclosed and to exercise the following rights as per art. 15 et
    seq. of the Regulation; to get access to your data to verify their existence and other
    information related to them, to obtain their rectification or cancellation, to request data
    portability, to obtain limitation of processing and to lodge a claim to the Supervisory
    Authority (the Authority for the Protection of Personal Data).
    In addition, you may, at any time, object to the processing of your personal data processed
    for direct marketing purposes and, if required by a particular situation, you may object to
    the processing of your personal data on the basis of GME’s legitimate interest unless
    GME has prevailing legitimate reasons for proceeding with processing (e.g. the exercise or
    defence of a right in court).

contact information

Global Motorcycle Events Ltd. |  Company number:12303838. |  Address: Dunton Coppice, Kingsbury Road, Curdworth, Sutton Coldfield, Warwickshire, B76 0DE.